Arik Hanson, APR, is the principal of ACH Communications, which is a digital communications consultancy. Arik is known for his ability to create tight-knit communities, build strong brand awareness, and drive thought leadership for organizations. He also makes quite an impact on Twitter, where he has been ranked highly on multiple “must-follow” lists by PR professionals. If you are not familiar with Arik, you can check him out at ArikHanson.com or you can follow him on Twitter @ArikHanson. You can also find out more about him in the following interview.