In the annual StevensGouldPincus Best Practices Benchmarking Survey, it was discovered that PR agency profitability in America was 18.6% in 2011. This number is 3% higher than it was in 2010, and it is 5.1% higher than it was in 2009 when it was 13.5%. If you factor in the 15.6% in 2008, which was preceded by 19.7% in 2007 (pre-recession), you can see that profitability has not recovered since the recession happened.
On the bright side, 2011 showed the highest percentage of profitability in 3 years, and even though it’s not at 19.7% like in 2007, it sure looks like it is headed in that direction.
So what does that mean for PR professionals? Continue reading