Did Governor Brownback Make the Right Decision?

Emma Sullivan, an 18 year old student from Shawnee Mission East High School, joined her class on a field trip to hear Governor Brownback speak in Topeka, Kansas on Monday, November 23. Little did anybody know that Sullivan’s presence on this field trip was going to garner national coverage.  Continue reading

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PR Pro: Deirdre Breakenridge

Deirdre Breakenridge is an author, a speaker, and the CEO of Pure Performance Communications, which is located in Marlboro, New Jersey. Choosing Deirdre for an interview was an easy choice for me, not only because she is a an accomplished veteran in the PR industry, but because when I was reading my PR textbook for school and I came across her name, I knew that I wanted to contact her and brag to the rest of my class that I actually spoke to someone that we read about. Mission accomplished! But before I bore you to death with personal achievements, let’s go the Q&A with Deirdre. Continue reading

PR Pro: Heather Whaling

Heather Whaling is the president and founder of Geben Communication, which is located in Columbus, Ohio. Heather is also known as a blogger for prTini.com and for her presence on Twitter (@prTini), where she has over 10,000 followers and is a part of 1,200 lists. Needless to say, Heather knows what’s up in terms of modern PR. With that being the case, I decided to ask her a few questions to find out more about her and her viewpoints on PR as a profession. To see the Q&A, continue reading below. Continue reading

Was it Right to Fire Joe Paterno?

Obviously everybody has heard about it by now, but just because the Penn State situation came out over a week ago, it doesn’t mean that the story is still not relevant. What happened at Penn State was truly upsetting, and it was a terrible way for Joe Paterno to leave the school that he has been so closely linked to for all these years. He gave his life to being a huge part of the Penn State family, and that is why I believe it was the correct decision to fire him. For someone who is basically synonymous with the words “Penn State,” it is his moral responsibility to protect that school from any harm to its reputation. Continue reading

PR Pro: Gini Dietrich

Gini Dietrich is the CEO of Arment Dietrich, and I felt like she was the perfect candidate to be the first PR professional that I featured on this site. Why? Well besides the fact that I am an avid reader of Spin Sucks, I see that Gini encompasses everything that a great PR professional should. She is knowledgeable about the industry she works in, she is dedicated to her job, and she knows how to connect with her fans effectively.

For someone as busy as Gini to find the time to be so caring and attentive to each of her fans is truly a gift. When contacting Gini to answer a few questions for my blog, the process was seamless. She was quick to respond, did so in a kind manner, and she provided me with some great insights about herself. To see those great insights, continue reading below.  Continue reading