What I Took Away From the Latest SGP Survey


In the annual StevensGouldPincus Best Practices Benchmarking Survey, it was discovered that PR agency profitability in America was 18.6% in 2011. This number is 3% higher than it was in 2010, and it is 5.1% higher than it was in 2009 when it was 13.5%. If you factor in the 15.6% in 2008, which was preceded by 19.7% in 2007 (pre-recession), you can see that profitability has not recovered since the recession happened.

On the bright side, 2011 showed the highest percentage of profitability in 3 years, and even though it’s not at 19.7% like in 2007, it sure looks like it is headed in that direction.

So what does that mean for PR professionals? Continue reading

By leetee21 Posted in News

PR Pro: Robin Luymes

Robin Luymes, APR, is the executive director of communications at Davenport University. He is best known for his 18 years of work at Amway Global where he did everything from media relations to advertising. He is a professional in every sense of the term, as he has been a part of the PR/communications field for over 20 years and has had great success. You can follow him on Twitter @SuperDu. Now let’s find out more about him. Continue reading

PR Pro: Arik Hanson

Arik Hanson, APR, is the principal of ACH Communications, which is a digital communications consultancy. Arik is known for his ability to create tight-knit communities, build strong brand awareness, and drive thought leadership for organizations. He also makes quite an impact on Twitter, where he has been ranked highly on multiple “must-follow” lists by PR professionals. If you are not familiar with Arik, you can check him out at ArikHanson.com or you can follow him on Twitter @ArikHanson. You can also find out more about him in the following interview.

PR Pro: Deirdre Breakenridge

Deirdre Breakenridge is an author, a speaker, and the CEO of Pure Performance Communications, which is located in Marlboro, New Jersey. Choosing Deirdre for an interview was an easy choice for me, not only because she is a an accomplished veteran in the PR industry, but because when I was reading my PR textbook for school and I came across her name, I knew that I wanted to contact her and brag to the rest of my class that I actually spoke to someone that we read about. Mission accomplished! But before I bore you to death with personal achievements, let’s go the Q&A with Deirdre. Continue reading

PR Pro: Heather Whaling

Heather Whaling is the president and founder of Geben Communication, which is located in Columbus, Ohio. Heather is also known as a blogger for prTini.com and for her presence on Twitter (@prTini), where she has over 10,000 followers and is a part of 1,200 lists. Needless to say, Heather knows what’s up in terms of modern PR. With that being the case, I decided to ask her a few questions to find out more about her and her viewpoints on PR as a profession. To see the Q&A, continue reading below. Continue reading

Was it Right to Fire Joe Paterno?

Obviously everybody has heard about it by now, but just because the Penn State situation came out over a week ago, it doesn’t mean that the story is still not relevant. What happened at Penn State was truly upsetting, and it was a terrible way for Joe Paterno to leave the school that he has been so closely linked to for all these years. He gave his life to being a huge part of the Penn State family, and that is why I believe it was the correct decision to fire him. For someone who is basically synonymous with the words “Penn State,” it is his moral responsibility to protect that school from any harm to its reputation. Continue reading

PR Pro: Gini Dietrich

Gini Dietrich is the CEO of Arment Dietrich, and I felt like she was the perfect candidate to be the first PR professional that I featured on this site. Why? Well besides the fact that I am an avid reader of Spin Sucks, I see that Gini encompasses everything that a great PR professional should. She is knowledgeable about the industry she works in, she is dedicated to her job, and she knows how to connect with her fans effectively.

For someone as busy as Gini to find the time to be so caring and attentive to each of her fans is truly a gift. When contacting Gini to answer a few questions for my blog, the process was seamless. She was quick to respond, did so in a kind manner, and she provided me with some great insights about herself. To see those great insights, continue reading below.  Continue reading